Kährs and Upofloor merging brands

In 2012, as part of a mission to offer "floors beyond expectations", Kährs Group acquired Upofloor, an industry pioneer in resilient flooring. Upofloor is now being brought fully under the Kährs brand, and moving forward, the Upofloor resilient products will be Kährs branded and become part of the Kährs product offering. While the Upofloor brand name is changing, the products will remain the same: high-performing, extremely durable, aesthetically bold and with excellent sustainability properties.

The high compatibility of the Kährs and Upofloor brands is set by both being well-respected pioneers within the flooring industry. Since the 1950s, Upofloor has been a revolutionary leader in the commercial flooring industry and has since 2000 led the industry as a pioneer within PVC-free flooring. As one of the oldest wood flooring manufacturers in the world, Kährs holds prestige as the inventor of the first engineered hardwood floor as well as being first with the glueless locking system on wood flooring. With these brands joining forces, Kährs will be the one-stop-shop for sustainable, high-quality, premium design flooring for residential and commercial spaces.

“The merger of the Kährs and Upofloor brands is perfectly in line with the strategy to broaden Kährs’ product portfolio of high quality and sustainable flooring. This is yet another step towards offering functional and safe flooring for commercial applications such as healthcare and education”, says Andreas Berge, Chief Commercial Officer, Commercial sales at Kährs.

Kährs flooring portfolio ranges from Wood to Luxury Tiles and Resilient flooring. Kährs has been driven by innovation and sustainability since 1857, and customers can continue to expect outstanding quality, design, and an environmentally conscious offering from the entire Kährs family of products. Visit www.kahrsflooring.com for more information.
 

The Kährs floors, earlier branded as Upofloor are:

Estrad: A range of practical and versatile vinyl flooring for public areas that provides excellent wear resistance and performance in demanding applications such as education, healthcare and service sectors.

Quartz: A product range of four collections of tough, strong and easily maintained floors. Quartz provides a homogeneous construction, made from only a few raw materials, and with a polyurethane (PUR) surface treatment. Quartz is a durable flooring material that offers easy installation and provides low maintenance costs.

Zero: The Zero product group consist of three collections, Sheet, Tile and Sound. They all are environmentally and user friendly and well suited for public spaces, including those with especially high safety requirements – such as healthcare and education facilities. Zero is made from the innovative flooring material Enomer^® which is making it easy to maintain and extremely resistant to both staining and scratching.

Xpression: The range of luxury planks and tiles is developed and designed to please the eye as well as benefit the environment. The floors are made from the unique Enomer^® material and free from PVC, plasticizers, phthalates and halogens. They are anti-static with excellent stain and bacteria resistance.

For more information, please contact:
Helén Johansson, Communication, Kährs
 Tel: +46 70 364 60 30, e-mail: helen.johansson@kahrs.com

Charlotta Persfell, Chief Marketing Officer, Kährs
Tel: +46 730 77 35 31, e-mail: charlotta.persfell@kahrs.com   


About Kährs
Kährs is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations. Kährs innovations have shaped the industry throughout its history and the company is dedicated to offering flooring solutions for every room, environment and need. The company delivers sustainable and durable flooring solutions to more than 70 countries, being a market leader in hardwood flooring in Sweden, Finland and Russia, and having strong positions in other key markets, such as Norway, the UK, US and Germany. The Group has approximately 1,700 employees and annual sales of more than SEK 3.3 billion. kahrsflooring.com